Imagine roasting yourself in front of a crowd. Now imagine doing that for a living, and running a marketing company for it. That’s Ryan Reynolds for you, ladies and gentlemen.
Ryan Reynolds. The man, the myth, the legend. At the expense of being called an obsessive fanboy, I would like to say that he is very handsome, and a great actor (It’s been ten years since Green Lantern came out guys, come on) but I like him not for his acting skills, but for his marketing game. So here, you will discover not Ryan Reynolds the actor, but Ryan Reynolds the businessman. (Gasp, yeah I know)
If you ever get bored and want to have a laugh, pay a visit to Ryan’s Youtube channel. He bought Aviation Gin, Mint Mobile, MNTN, Wrexham Football Club. Yes, all of this in one year. Now I can explain what every company is about, but we don’t really want to, do we?
To promote Aviation Gin, he got, well himself to take his interview. 2 Ryan Reynolds, going at each other. For promoting Wrexham FC, he got a Welsh translator to roast him and Rob McElhenney. He later used the full cast of Free Guy to- well you get the gist.
What amazes me is the consistency and creativity. Ryan manages to bring out new ideas in every campaign that he does and takes lead when he sees an opportunity, so much that he has taken a break from acting, to fulfill his business commitments. Being a marketer requires you to be free-flowing with the ideas, and before this turns into a possible future eulogy for him, let’s move on.
Humour is an underrated asset. Marketers stay away from it because it is generally a long shot. Ryan has embraced it. He makes marketing fun, and the process funnier. Imagine sitting in a brainstorming session with him for Free Guy. He literally did a year full of ads for a movie that would have been better if it had an actual story. But the hype worked. Deadpool by itself was a marketing campaign for his weird, perfect fac- I mean humor.
And now, ladies and gentlemen, instead of marketing for companies that he bought, has decided to buy a marketing company himself. (Yes, it took me only 2 weeks to come up with this. How do you know that again?). Now, he might play the same guy in every movie that he is in, but hey, at least we have something to laugh at other than the script.