What is that one thing we always look out for? It’s TRENDS! Fashion freaks lookout for fashion trends, tech geeks lookout for trending gadgets, a marketer keeps an eye on social media trends and the list continues.
As we know the world of digital marketing keeps on evolving at a rapid pace, Artificial Intelligence has finally found its way to seep into the digital marketer’s arsenal.
AI has greatly affected the marketing industry and every day it is proving how it is a boon for marketers by expanding its horizon of possibilities day by day.
For using AI to our best advantage, we should be aware of the latest technologies in the field. Here are the top 5 AI trends applicable to digital marketing that you can bank upon.
1. Chatbots
The popularity that chatbots have gained is far more than any other trend. Their usage on websites is exploding in 2021. It is a cost-effective and convenient marketing strategy that aims to answer the queries that the visitors to your website may have. The industry is expected to grow to more than 1.3 billion USD by 2024. Chatbots are a blessing for small businesses that do not have much staff as they offer 24×7 instant responses without a mistake!
It is also observed that chatbots have resulted in greater customer experience as well as satisfaction.
2. Targeted advertising
Have you noticed that whenever you do a Google search for “laptop” you tend to see ads for laptops all over your social media? This is another method to employ AI in digital marketing.
Targeted advertising may offer highly relevant messages to individual consumers or an audience. Machine and digital marketing learning can divide consumer data into groups based on various variables such as age, gender, and geography, and then send the appropriate message to the appropriate individuals.
3. Voice search
With the rise of virtual assistants, voice search is now becoming ubiquitous. Amazon Alexa, Google Home, Apple Siri, all these voice assistants have risen to a notable rise to voice search. The face of business and the way people see search marketing is changing with voice search which is also the most critically emerging marketing trend.
Marketers should think about using voice search engine optimization, or VSEO, as well as improving search engine snippets and local SEO. As AI researchers go further into natural language processing, your company must prepare for a greater understanding of voice search.
4. Personalization
Personalization is also at the top of the list of major marketing trends. The internet landscape was already crowded, but the pandemic drove more consumers and, as a result, more marketers online. When it comes to meeting their requirements, today’s consumers have an ever-expanding number of alternatives.
Consumers have expressed a desire for greater human connections as a result of their feelings of isolation and alienation during the last year.
Personalization makes it convenient for customers to choose their favorite product out of the pool of products on the internet. AI-enabled marketing tech assists marketers in identifying these interest patterns and providing appropriate information to customers. When combined with automation, marketers gain the power to develop more flexible tailored programs that allow them to pivot depending on real-time behaviors, market changes, inventory levels, and other factors.
5. Automating dispensable tasks
AI enhances the productivity of marketers by saving their time from redundant tasks such as scheduling content, and reply emails. AI nowadays also helps in preparing content for your business with powerful tools such as WordAI, quillbot, etc. which is the backbone of marketing.
See what does content marketing means for your business?
When such time-intensive tasks are done by AI, the marketers can focus on high-value objectives.
The effect of these new AI marketing trends will undoubtedly last for a long time. Smart marketers always stay updated with the trends and talks in the industry to remain on top of their game. How do you, as a business owner, make the most of automation and employ it in terms of generating leads and converting users? In any case, it’s simply a matter of remaining open to new developments as they emerge.
Learn more about the various technological disruptors that are altering the way you communicate with consumers.