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Time to read: 4 mins 30 seconds Building a successful business starts with creating the right content!Every business decision, marketing move, or even recruitment needs backing with analysis and strategy. That’s pretty much what drives the world - intelligent decisions based on numbers and facts.Similarly, content marketing requires a strategic approach to be beneficial to…

Time to read: 5 mins 10 seconds Content is KING. Content Marketing is the Future. Your business needs content marketing to thrive. But what does content marketing mean? If you are an entrepreneur, marketer or someone even remotely interested in the world of marketing, then the above statements are not new to you. It’s a…

Time to read: 7 minutes Today, we live in a world where everyone wants to get seen. Be it a small business, any MNC, or an influencer, they all crave visibility. But why is that so? This is because it is imperative for them to stay in touch with the audience and prospective customers. The…

Time to read: 4 minutes Marketing trends over the past few years have changed tremendously. Traditional marketing ie., print media advertising has evolved to online advertising better known as digital marketing. Digital marketing is a field where change is the only constant, it is an ocean where every day there is something to explore. It…

Time to read: 3 minutes Being so relevant that it almost gives your competition an edge. "Just Google the location." "Can you get 15 Xerox done for this file?" "Come to the shop that's on the left of the Escalator." You've probably heard or even used some similar statements before. These are examples of brands…

Time to read: 10 minutes The important elements to an effective branding Branding can be pretty complicated to understand and master. For starters, it might help to learn the following five key elements that will help you get started on developing a killer branding I want to build my brand Branding is the act of…

Time to read: 5 minutes The key steps to establishing a successful brand. Brand, Brand, Brand, we hear it everywhere, some of us, if not most of us may have even dreamed of having our name on a product. So how does one go about realizing this dream? How do we make sure that the…

Time to read: 5 minutes The fundamentals of branding and what makes a good brand There are over 500,000 brands worldwide! And the reality is, that on the daily, we encounter a thousand different brands –– whether we acknowledge them or not. What does this seemingly omni-present term “Brand” mean though?This blog covers: What is…