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It’s Time to Make AR and VR Mainstream

Time to read: 4 minutes The metaverse is a virtual world that is the next phase of the internet. Companies like Microsoft, Apple and Meta are building technologies to make this world more accessible for people to use and develop. But what does this next phase of the internet hold for us? Technically, the next…

Marketing Campaigns That Hit the Bull’s Eye in 2021

Time to read: 4 minutes Seldom do we find an ad that catches our attention for more than 10 seconds. And if we do, it is celebrated. We get obsessed with it and make memes, reels, and any type of content created precisely in this world. Here’s a glimpse at those ads that left a…

Ryan Reynolds and Marketing – A Never Ending Love Story

Time to read: 3 minutes Imagine roasting yourself in front of a crowd. Now imagine doing that for a living, and running a marketing company for it. That’s Ryan Reynolds for you, ladies and gentlemen. Ryan Reynolds. The man, the myth, the legend. At the expense of being called an obsessive fanboy, I would like…

7 Must have chrome extensions for SEO

Time to read: 3 mins 15 seconds Extensions to help your SEO effort‘The craftsmen are only as good as their tools.’ This statement makes more sense when quoted for a marketer. When it comes to marketing, if you don't have wonderful tools that give you the required information, it can be hard to stay a…

The difference between SEO and SEM

Time to read: 5 minutes Which one to opt for your business?When it comes to digital marketing and getting visitors to websites, many people confuse search engine optimization with search engine marketing. Both are integral while designing a successful digital marketing strategy. However, it can be cumbersome if the two terms are used interchangeably. How…

Top 5 AI Trends to look out for!

Time to read: 3 minutes What is that one thing we always look out for? It’s TRENDS! Fashion freaks lookout for fashion trends, tech geeks lookout for trending gadgets, a marketer keeps an eye on social media trends and the list continues.As we know the world of digital marketing keeps on evolving at a rapid…

The Changing Landscape of Content Marketing and its Future

Time to read: 3 mins 15 seconds From skimming through an encyclopedia to searching on the internet to asking Siri or Alexa for an answer, the content landscape has grown immensely. But, it's not the end. With technology changing our lives every day, a strong content marketing strategy can survive these changes by staying abreast…

Meta Is Here and Is More than We Can Fathom

Time to read: 5 minutes The Facebook company is now Meta and there is so much that we are not ready for.Back in 2004, Mark Zukerberg introduced us to the world of Facebook. It was a jump into the world of social media, sharing thoughts, images and even videos. From a hundred million users in…

How AI affects digital marketing?

Time to read: 5 minutes The shift of new age marketers towards technologyIn this technology-driven world, there is hardly any time when there isn’t a buzz about something. Over the past few years, AI ie., artificial intelligence has been grabbing the interest of not only tech geeks but also business owners and marketers. With its…

Sales Funnel – How to convert leads?

Time to read: 9 minutes Every business owner dreams of getting maximum sales, and to accomplish that dream they try different methods and strategies. However, it’s not necessary that using a lot of strategies will deliver them tonnes of sales. It is imperative to study in detail the psychology of a consumer. If we can…